Shaping the Future of Finance
Empowering startups with strategic insights and expert guidance.
What we do
We partner with fintech and enterprise SaaS founders to transform innovation into enterprise-grade execution. Our work spans strategy, go-to-market, and operational leadership, helping venture-backed teams achieve product-market fit, build institutional trust, and scale with confidence. Grounded in strategic insight and operational discipline, we guide ambitious companies toward measurable, sustainable growth.
Services
Strategic advisory and fractional leadership for fintech and enterprise tech startups ready to scale. We help early and growth-stage teams strengthen their foundation, refine go-to-market strategies, and build the operational trust needed to win enterprise customers.
Foundation & Focus
Validate market need and achieve product-market fit.
Before you can scale, your product must solve a real problem for a well-defined audience and prove it.​We help Fintech and enterprise SaaS startups identify their ideal customers, validate demand, and translate user insights into a scalable value proposition. From positioning to customer feedback loops, we make sure your foundation supports growth and enterprise trust from day one.
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Clear target market • Validated problem-solution fit • Enterprise readiness baseline
Proof & Positioning
Build credibility and operationalize go-to-market.
​Early traction, customer trust, and compliance validation make it easier to close bigger deals. We help you design and operationalize your go-to-market motion, aligning sales, marketing, partnerships, and proof points that build institutional credibility. We turn your early adopters into case studies, and your case studies into momentum.
GTM playbook • Early enterprise wins • Case studies & trust assets • Investor readiness
Growth & Lead Gen
Turn credibility into scalable, repeatable revenue.
We help you navigate long B2B sales cycles by building growth systems that convert trust into pipeline. Our focus is on designing compliant, multi-channel funnels and partnership strategies that scale from SMB to institutional clients with messaging and positioning that de-risk adoption.​
Scalable growth engine • Lead generation strategy • Partner & channel development • Enterprise sales enablement
Leadership & Scale
Strengthen your operating model for sustainable growth.
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As your company matures, execution speed and leadership capacity become your biggest leverage points. Through fractional executive support and advisory, we help you structure teams, refine metrics, and implement processes that scale.
Fractional leadership • Org & process design • Strategic OKRs • Executive coaching
Our Expertise
My name is Krista Sticco Carr
Founder and CEO
I'm a results-driven fintech executive with experience leading innovation, strategy, and venture initiatives across global teams. A founding member and former Head of UBS Next Americas, the venture and innovation arm of UBS. I notably drove cross-divisional digital transformation, spearheaded strategic investments, and built scalable partnerships with startups and VCs. With expertise in emerging technologies, corporate venture capital, and ecosystem engagement, I bring a proven ability to translate complex innovation into business value creation. I am a collaborative leader and former collegiate athlete, who thrives in fast-paced environments and am passionate about driving impact at the intersection of finance and technology.
Partners
